SEO text – what is it?

SEO texts – what is this form? The shortest answer to the question is content created to position the site on the Internet. This is one of the most important factors that positively affects the position of the site in the organic search results. At one time, the so-called “precle” (their name comes from presell pages, that is, the pages on which this content was placed) were very popular in the SEO industry. These were texts of very dubious quality, overloaded with keywords and phrases. This kind of content has no place these days. Keyword-heavy content is based on the so-called keyword stuffing technique. Not only are they artificial and unattractive to the reader, but they can also lower the ranking of the site. Today, SEO texts are created based on a carefully thought-out strategy. Phrases for the page are divided into blogs/guides and those that lead to the main page and offer subpages. High quality content – meaningful and friendly to both users and indexing robots.

SEO articles – what should they be?

SEO articles should be informative, comprehensively describe the topic under consideration, be of high quality and correctly written. On the one hand, it is recommended to cover current topics, and on the other hand, to create evergreen content, that is, timeless, which will not become outdated. SEO articles for a blog should be rich in recommendation or so-called long-tail keywords and not overlap with phrases assigned to other subpages of the site (for example, phrases about a product or service). Not only the text is important – it is worth supplementing it with appropriate metadata (meta title, meta description), adding a graphically attractive image with the Alt attribute filled in. SEO articles should use an appropriate heading structure and hierarchy, as well as other reader-friendly elements that will improve the readability of the text, such as tables, bulleted lists, graphs, etc. SEO articles should be on-topic – instead of the proverbial pouring of water , it is better to write less, but on the topic. If a user stumbles upon a page with text that doesn’t immediately answer their query or solve their problem, they get annoyed and quickly leave the site. The more such short visits and the higher the bounce rate, the lower the site can rank in the organic results.

What should you avoid when creating SEO articles?

Unethical practices, such as the aforementioned keyword stuffing, as well as cloaking, i.e. presenting different content to users and Google bots, or automatically generated and translated content, are not allowed. Also, do not hide text under graphics or use heavily keyword-rich text that is printed in white type on a white background. Such actions are unethical and have the main goal of manipulating the ranking of search results. In the worst case, Google can impose a penalty on such a site in the form of filters.

How to write SEO texts?

One of the factors of internal SEO, that is, any changes made to the site in order to optimize and position it, is the creation and development of content. This is difficult to do on your own without tools that track the current positions of the site for certain phrases, as well as suggest which keywords to position services or suggest subpages for, and which ones to use in the blog section.

It is worth keeping an eye on all the changes that are taking place in the SEO industry and the Google algorithm. When creating SEO-friendly content, in addition to knowing the rules of grammar, spelling and punctuation, knowledge of SEO, UX issues and web analytics is also important. After publishing, for example, a blog article, it is worth tracking the post-publication effect (number of views, clicks on the CTA button on the page, time spent on the page, etc.).

Creating SEO friendly content is a multi-faceted topic that requires knowledge of various areas of internet marketing in the broadest sense. That is why many companies and site owners prefer to outsource SEO texts to specialists.