Email marketing

Nowadays, there are many areas of internet marketing. One of the most effective in today’s environment is email marketing. That is why many internet marketers focus on the implementation of email marketing to potential customers. However, not all of them are fully aware of the high potential of this type of marketing.

When can you take advantage of email marketing?

You need to think about implementing effective mailing lists in the following cases:

1. You already have a customer base, but they have not yet been sent anything.
2. You are looking for additional tools to increase sales.
3. The business itself implies that customers will use the company’s services or buy the product more than once.
4. There is a need to weed out inactive and unpromising subscribers.
5. Newsletters get caught in spam and this needs to be changed.
6. There is an understanding that certain metrics need to be changed, but it is not clear which ones.

Tasks that are solved by email marketing

The main purpose of this type of marketing is to turn ordinary visitors to the company’s website into customers, and to encourage existing visitors to make another purchase.

In general, email marketing is more often used precisely to increase repeat sales. The contact database includes those visitors who have purchased goods or services and left their contact details. An email newsletter will allow a company to remind such a person about new products, promotions and discounts. And because users prefer brands with which they are already familiar in their purchases, the mailing can significantly increase sales.

Sending letters to email costs significantly less than other promotional options. At the same time, more often than not, it shows high effectiveness. It is possible to simplify the entire process by automating the email marketing. It is enough to once prescribe a strategy and the mailing will be carried out according to predetermined parameters.

The main advantages of email marketing compared to other tools

It’s worth noting right away that email marketing is faster, more convenient and cheaper than other tools:

1. It takes very little time. If done correctly, the emails sent out are almost instantaneous and produce results. But it’s important to understand the goals of email marketing. It can be used to increase the number of sales, the number of conversions to a website or to raise the opening rate of emails. This is important to keep in mind when formulating your mailing strategy.
2. Low cost. In some cases, email marketing can be completely free or cost a minimum amount. It all depends on the volume of the mailing list base. In addition, the text in such letters is not difficult, so you can write it yourself, saving on the services of a copywriter. You can take a template letter at a specialized service and do not spend money on the designer.

In addition, newsletters are quite easy to use. You can use email marketing even without some experience. It’s enough to stick to some rules:

1. Only send emails to people who have voluntarily agreed to do so, and therefore are interested in the services of the company.
2. You should send letters only at regular intervals.
3. It is desirable to divide mailing lists by themes which will be interesting exactly for the target audience.
4. In the text it is important to address users politely and not to make mistakes.
5. Be sure to indicate the reason why the user started receiving the newsletter.

It’s enough to know these simple rules to send newsletters to your company’s customers competently and effectively. If you don’t have enough experience, you can always enrol in special courses to learn more about email marketing.