What is the difference between Facebook, Instagram and Twitter?

Features of doing business

The vast majority of users spend their free time on one of these social networks. However, each of them has its own particular characteristics. It is important to know them all in order to be successful with them.

Facebook

This social network has a few main features:

  1. Content. The main difference between Facebook and other social networks is that here entertainment and business content are presented in roughly equal proportions. This makes it possible not just to promote your own brand, but to sell your products and services as well as close deals.
  2. Advertising and promotion. There are two main ways to promote your products and services on Facebook. The most popular way is to advertise in the news feed. It is shown to the user along with the entertainment content, people’s pages and groups they are subscribed to. The second option is promotion through ads in the right column.
  3. Audience. Most of Facebook’s audience is between 30 and 45 years old. This means that the most solvent part of users is concentrated in this social network. That is why it is much easier to promote your product on Facebook and find buyers for it. It is also the social network that has the most celebrity pages.

All this makes Facebook attractive for those who want to promote their brand and sell their goods and services through social media.

Features of doing business

Instagram

An amazing example of how a simple photo-sharing platform has evolved into a full-fledged social network. Because of this, Instagram has gained its own particular characteristics:

  1. Content. The main content of Instagram is photos and videos. Sometimes text is written underneath them, but often without it. The point is that here users try to share something special and interesting with their friends. They post photos from their travels, work or just everyday life.
  2. Publicity and promotion. Of course, the visual representation of the brand works in other social networks, but still, Instagram has no competitors here. After all, this platform is designed and built to share photos and videos. Therefore, advertising is appropriate here, in which visuals play an important role.
  3. Audience. The overwhelming part of the users in Instagram is people under the age of 35. Therefore, it is better to promote brands aimed at young people. However, such an audience is less solvent and more inclined to interact rather than to buy.

Twitter

Like other social networks, Twitter has several characteristics:

1. Content. Twitter is originally positioned as a micro-blogging service. And in this niche, it is the most popular. Twitter has the advantage of being the fastest in publishing all the latest news.

2. Advertising and promotion. The competition on Twitter is low, consequently, the cost per click is also low. At the same time, the platform is comparable with Facebook in terms of user involvement and click-through rates.

3. Audience. Twitter has quite a solvent audience. The users are those who are interested in everything that is going on in the world.