What is copywriting?

Copywriting has been a familiar word to many users for several years now. However, there are those who don’t understand exchanges, TK, keys, uniqueness, keywords. It is for them to explain in simple terms what copywriting is.

What is copywriting

If we say simply, copywriting is writing texts. Moreover, it can be advertising, sales, informational and entertainment texts. Experienced copywriters are able to perform the task on any terms.

In addition, along with copywriting is often mentioned and rewriting. Between the two options for writing texts there is one major difference. The fact that most often rewriting is a simple rewriting of an already ready-made text in their own words. When copywriting creates a completely new text, without using the existing one. To do rewriting is much easier, but it costs less.

At the same time, copywriting and rewriting are now in high demand. After all, there is already a lot of content on the Internet and to create something unique you have to turn to copywriters and rewriters.

Main areas of copywriting

At the moment there are several directions in which copywriting is developing. About each of them is worth to tell in detail.

LSI

LSI copywriting is a writing technique in which the main priority is the meaning, but not the technology. It means that the copywriter refuses the traditional SEO-optimization of the text and does not focus on the presence of keywords. The main purpose of LCI-copywriting is to write a maximally informative material, which will be really useful for the users. What is interesting, the cost of such text will cost more than traditional SEO-optimization. This is due to the fact that the amount written will be larger. In addition, this text can write only a true professional versed in a particular subject.

UX

UX-copywriting is writing microtexts that make it easier for users to navigate the interface of a website or an application. However, it is worth realizing that any company needs a UX copywriter who will be involved in creating the interface and coming up with a suitable text for it. We’re talking about headlines, alerts, navigation and simply menu buttons. Some people mistakenly think that this type of copywriting is the easiest. But this is far from it. This work involves the ability to form a unique brand language in which to communicate with the target audience.

Image copywriting

Similar to previous in that with its help also occurs creation of a positive background of a brand. However, image copywriting consists of meticulous work on each sentence and phrase. After all, this text will be published in social networks and on the official website of the company. And if you do something wrong, it will affect the reputation of the brand. In this case, even mistakes in a simple promotional text can affect the company’s image. That’s why all self-respecting brands work only with experienced image copywriters who are able to build trust with potential clients.