What kind of advertising is most effective on social media?

Social networks are very popular these days. Their audience is constantly growing, and their functionality and possibilities are improving. And while just a few years ago people on social networks were mainly chatting with friends and sharing photos, now it is already a great place to advertise and promote your brand.

The main benefits of advertising on social media

Social media advertising is now winning over traditional forms of promotion in many ways. Some of the main advantages include:

1. It is easier to find the target audience. In social networks, people are shown advertisements based on their interests and hobbies. Accordingly, there is a greater chance that it will be seen by those who are actually interested in it.
2. Advertising on social networks is cheaper than other options.
3. Flexibility. There are several ways to promote a brand on social media. No one prevents you from creating viral posts, recording videos, conducting surveys and more. It all depends on your own creativity in the end.
4. A good SEO effect. This is due to the fact that search engines now have access to users’ pages, which was not the case before. In addition, search engine robots have learned to analyse social media posts.
5. Influence on users. At the moment, people trust news and information on social networks more than print media. Many users subscribe to bloggers and listen to their opinions.
6. Comprehensive information. On social media, you can not just present your product to users, but also talk about its benefits and key features.
7. Allows you to improve your company’s image and increase customer loyalty.

The main ways to promote your business in social networks

There are several ways to promote your brand in social media. But it’s worth highlighting the most popular of them:

1. Targeted advertising. One of the most effective ways. The point is that such advertising will be shown only to those people for whose parameters it was created. Targeting can be adjusted for age, city, interests and much more. The most important thing in this case is to target correctly and then advertising will be as effective as possible.
2. Advertising in publishers. Any social network has a large number of groups for all tastes. There are subgroups for fans of cars, history, fashion and more. Suitable advertising can be placed in them for money. The more popular the community, the more expensive the ads will be. However, it can be different – posts, integration into the cover or avatar of the group and so on.
3. Creating publics. Alternatively, you can simply create an official publick of your company and attract the target audience to it. In the group, you can talk about your products, share new products, hold promotions and contests.
4. Hidden advertising. Different tools are used for this. For example, it is possible to be active in already existing publics by posting pictures and links.
5. Viral marketing. Concludes in the creation of viral pictures, posts and videos.
6. Branded materials. The essence here consists in distribution of certain content, which includes the company name, its logo and other important information. Besides, this variant can be combined with the previous one and emphasize the virality.
7. Conducting contests. Everyone is happy to get something for free. Therefore, holding raffles or lotteries with prizes will attract a new audience and win their loyalty.

In fact, it is difficult to say what kind of advertising in certain circumstances will show maximum effectiveness. It all depends on the objectives, the goods and services offered and other parameters. Only a proper analysis will determine which method or a combination of several will work best.