What is crowdfunding?

Crowd marketing is a fairly new term and not very well known in Russia. But it is important to know about it for all those who are planning to promote their brand on the internet. Generally speaking, Crowd Marketing is a set of measures aimed at stimulating sales. This is achieved by creating a lot of positive feedback and comments about the company, its services or products.

In simple terms, Crowd Marketing is a combination of SMM and SEO techniques which are used to improve and gain a company’s reputation among users. However, there is one difference from traditional methods. The fact is that crowdfunded marketing already targets an audience that is ready to buy a product. Often it is important for such people to get an opinion from experts or other users who have already bought the product in question. In this case, it is enough to push them by giving them a link to the product itself or a recommendation from experts. As a result, more and more information about the company appears on the internet, expressed in a positive way. All this generates confidence in search engines, which results in stable traffic and audience loyalty.

The main steps of crowdfunding include:

1. Tracking all reviews of the company and its products in thematic forums, groups and communities.
2. Researching comments on blogs and social networks.
3. Counting and checking mentions of the company and its services in social networks. 4.
4. Monitoring questions on Q&A services.

Basic tools for crowdfunding

It is worth realizing that any search engine can be attributed to the basic tools at once. Also, there’s Talkwalker and Google Alerts, which search for new reviews. There is also Discus, which is responsible for monitoring comments about the company on blogs. Additionally, you can search Yandex.Blogs, which allows you to see mentions of the brand and products on blogs and popular social networks.

In fact, there are now a large number of crowdfunding tools, each of which is used for specific purposes. For example, if you need to understand the attitudes towards a brand among users on Vkontakte, one tool will be useful, while for Twitter, another will be. This is important to understand in order to achieve maximum effect in crowdfunding marketing.

And, of course, we should not forget that crowdfunding marketing takes more time and effort than the usual methods. However, this is a case where the end justifies the means. After all, all the resources spent will pay off in terms of good traffic growth and high conversion rates. Users will see your brand and products more often. Accordingly, the likelihood of purchase increases significantly.

How does Silent Marketing work and how effective is it?

There is one major difference between traditional marketing and latent marketing. In the former, sites are monitored for queries such as ‘activity type plus reviews’. With traditional types of marketing, the site is monitored with queries like “site name plus reviews”.

After collecting all the necessary information, the company owner orders texts from copywriters who leave reviews and comments that influence the brand’s position in search engines. Then, all that remains is to monitor how traffic to the branded queries is growing and, if necessary, to make certain adjustments and changes.