What is SEO in simple terms

Often, when ordering SEO text, you may encounter that experienced SEO experts start to talk about it in a complicated and lengthy way, trying to raise the price of their services. Of course, it is difficult to find someone who will explain everything simply. Freelancers simply do not benefit from it. And if you yourself have no plans to do SEO, then you do not need to know all the clever words. It is enough to understand what SEO means, in simple terms.

First of all, it is worth starting with the definition of the acronym. The word SEO stands for Search Engine Optimization and is the optimization of a site so that it was in the top of the popular search engines. The whole process of optimization is to find measures to improve the ranking, which takes into account the search engine algorithms.

Thus, in order to bring a website to the top of the search engine rankings, it is necessary to understand and study the algorithm. To do this, you will have to take into account all the features that have both positive and negative effects on optimisation.

Of course, you can always use tutorials or special tools, which are programs to collect data and promote the project. That said, it is worth understanding that grey and black search methods threaten certain sanctions.

You can compare the work of a SEO specialist with that of a chef. For example, the latter prepares several dishes: first, second, salad, drinks. Seoshnikov these dishes simply change to different pages of the site. In this case search engines will feel as follows:

1. First you have to add the necessary ingredients in a well-defined order and quantity.
2. After that, the site is promoted with some kind of action. With a chef it’s boiling, frying.
3. And if the chef’s taste of the finished dish depends on experience, quality of ingredients, spices, freshness, and other, then the SEO for optimization affects the correct filling – text, photos, video.

And if you do something wrong (add the wrong “ingredient”), the result will not meet expectations. And wait for the result of SEO for a long time. Indexation and ranking takes about 7 days. In some cases – less, in some cases – more. Only after that the final result will be seen. But as the chef in the cooking process adds salt and pepper, and SEO makes adjustments and changes to achieve a better effect. Don’t just leave a project unattended and expect a positive outcome. It is important to constantly evolve and improve yourself in order to find the perfect optimization formula.

Next, you can act on the same principle as the chef, when he lays out the dishes. In SEO, it is a sitemap with various page elements and semantic markup schemes. All this will help make the search engine understand the site better. After that, all that remains is to get a score for its actions. To do this, understand how many people came to the page and how many of them read the text to the end, who immediately left, and who continued to explore the site. From this it will be possible to understand what mistakes were made and what should be changed.

It should be understood that SEO is a fairly complex thing. It will not be possible to simply “write off” everything from your competitors. To begin with, it is advisable to analyse their sites and note the strengths and weaknesses. After that, you can come up with something of your own and see what features the site has. And, of course, it is important to do everything with emotion, to interest potential customers or visitors. In this case, success will be guaranteed.